5 Loyalty Membership Ideas For Your Hair Salon
Maintaining a loyal client base for your salon business is a lot more challenging than it once was.
Maintaining a loyal client base for your salon business is a lot more challenging than it once was.
Maintaining a loyal client base for your salon business is a lot more challenging than it once was.
Maintaining a loyal client base for your salon business is a lot more challenging than it once was.
Clients are savvy and with so many options available in the salon industry, what is going to make your salon stand out and build loyalty among your clients?
We have come up with the top 5 hair salon loyalty program ideas which you can implement today.
Whether you run an independent salon or are part of a franchise salon, it pays to educate your clients on joining your hair salon loyalty program or salon membership with your salon.
Client loyalty programs work to encourage clients to use your salon services regularly. Repeat clients will not only spend more money at your salon, but they will also be more likely to actively promote your salon among their friends and family.
If you are looking to increase client retention, look at ways you can reward your clients for their loyalty. Special VIP discounts or even a points system can go a long way to secure your most loyal clients to stick with your salon in the long run.
Some of the most successful salons have implemented a membership program. Not only does this encourage new clients to commit to your salon but also rewards existing clients for their continued support.
In this guide, we will cover 5 quick and easy hair salon membership ideas for your salon. Following that, we’ll expire how salon loyalty program can significantly boost your salon sales in the long run.
Let’s get started!
Clients who frequently visit your salon are often the bread and butter of your business. Consider creating a membership program to reward these clients for their loyalty and create consistency within your business.
This could include priority bookings, discounts of specific services or retail. These types of rewards are a great way to get your clients hooked and coming back again and again.
You can hold VIP events and promotions exclusively for your VIP members. You might give them anything from a complimentary styling session to a private party with champagne and goodie bags.
Look to include one-time offers such as birthday rewards, seasonal promotions to maintain the engagement with your VIP member clients.
Another great idea is to give loyal members early access to new services and products before they are released to other clients. Providing exclusive access to hair products and styling tools is sure to hit the mark, especially for your VIP clients who are highly tuned into the hair industry.
You might want to tailor this for your salon; for instance, a gift upon joining the VIP membership program might include experience size heat protectant spray or experience size conditioning mask.
Offering a discount for clients who pre-book their appointments is another great way to keep your appointment books full. It can assist with client loyalty and management of your appointment schedule.
Another way to view this would be offering a discount to clients who book their appointments via your online booking platform. Saving you precious hours of admin by outsourcing the booking process. These types of bookings will save you time and money.
A tired hair salon loyalty program can enable clients to earn different levels of benefits, based on how often they visit your salon or how much they spend.
Look at the traditional Bronze, Silver and Gold levels when creating a tired loyalty program. Bronze would cover the entry level VIP clients, whilst Silver caters to your clients who visit more frequently and Gold caters to your top tier VIP clients who have the highest level spend and frequency of visit.
An effective tiered loyalty program can also help promote other services within your business.
Providing your clients with a beautiful experience is one way to assure your clients are rebooking. Another is to introduce loyalty points or cards to have clients returning to the salon again and again.
You can link these loyalty points or cards to your point of sale software allowing you to review spending trends of your clients, providing you with unique data insights for you to use to optimize your loyalty program.
Brand ambassadors can only go so far to promise your business. It pays to have a referral program, where clients can earn discounts, complimentary services or enhancements for referring new clients to your salon.
Referral programs work really well in conjunction with salon membership programs. When a new member signs up to your membership program, you can offer them a complimentary dollar value voucher to give to a friend or family member who is a new client of the salon.
Your current VIP loyalty program clients are your ideal clients which means their friends and family are likely to be your ideal clients too. It’s a great way to grow your salon.
Setting up a successful loyalty program doesn’t have to be difficult. With Payleadr, you’ll find your salon business grows with ease and your retention rate is predictable.
Are you looking for more repair clients? Do you want to generate a client loyalty program for your hair salon, or perhaps have a strategy session to map out hair salon membership ideas?
Payleadr can help you achieve your hair salon loyalty program goals. To see how we can boost your cash flow and improve client retention in your salon, contact our team today!
