Top 5 Examples of Salon Loyalty Programs
Salon Loyalty Programs can be delivered in many ways. Here are our top recommendations to help your business.
Salon Loyalty Programs can be delivered in many ways. Here are our top recommendations to help your business.
Creating client loyalty is a key factor that can help service businesses scale and grow.
With so many options available to clients, it’s important to consider which loyalty programs will work best for your salon business. What will keep your new and existing clients happy as they return time and again?
Loyalty programs show your clients that you truly appreciate their repeat business. Incentivising ongoing loyalty not only reminds your clients how valued they are – but is also an essential part of your client retention strategy.
Salon Loyalty Programs can be delivered in many ways. Some use points accrual while others utilise Template and Bespoke Memberships or specific rewards, offering discounts, cashback or complimentary treatments at certain spend levels.
Every business should consider different options when looking at an ideal loyalty program for clients. Our Payleadr team has reviewed five popular examples to help you decide what will be the best loyalty program for your brand.
By far, the fastest growing option for offering incentives to your loyal clients is Salon Membership Programs.
Salon Membership Programs offer both your client and your salon business a way to manage regular treatment bookings with a simplified payment options whilst creating recurring revenue for your business.
Offering easy to manage payments for your clients to enjoy all of their favourite treatments and products from your salon.
We have listed it as number 1 for a reason… subscriptions are available for almost every service you could think of, including watching your favourite tv shows to drop shipping your favourite products. It’s clear clients love how easy it is to set and forget with payments, so why not offer this to your salon clients for all of their beauty needs.
Some salons are still using the traditional stamped, signed or punched loyalty cards to reward their clients.
While a card-based loyalty method has been popular for decades, we are now living in a digital world and fewer consumers are carrying around their wallet with printed loyalty cards.
However, they are very easy to set up and an excellent choice if you prefer a simple, no-frills approach.
They may be very useful also to salons with a clientele who is not technologically savvy – but are also prone to being lost and even at times being misused.
A step up from punch cards, many salons have embraced custom-made loyalty cards. These cards may offer the advantage of integration with your CRM or POS system, but this often requires software subscriptions or integrations.
A disadvantage of plastic cards is that they can be lost, require replacement, or be forgotten by customers. If they cannot be loaded onto your customer’s digital wallet, they may tend to be used less often.
Salons are also embracing apps as a way to deliver their loyalty programs, whether using a third-party app, or a custom branded option.
Apps offer an excellent way to retain data, with points preserved if a client loses their card. Apps can be time-consuming and costly to set up and integrate with existing POS and CRM software. But they can work well for salons that are prepared to make the investment.
As with Salon Memberships, POS and CRM-linked loyalty programs give you the ability to review your client spend and shopping trends.
You can send out notifications via text, advertise upcoming services via an email update, and keep clients updated on their loyalty reward balance.
The disadvantage of POS or CRM-based loyalty programs is that they may be limited in application depending on your choice of program, or require specialist knowledge to set up properly.
With so many options available to deliver your Salon Loyalty Program, we suggest considering which solution will provide the most benefits to both your salon and your clientele.
Payleadr works with leading salons to provide Loyalty and Membership solutions that benefit both your business and your customers.
Get in touch today to find out how we can create the perfect Membership, Payment and Loyalty Program for your salon!
